Where Expats Are Buying in Italy in 2025
Italy has always been a dream destination for travelers, romantics, and retirees alike. But in recent years, it’s become something more—a new home. Whether driven by remote work flexibility, favorable tax regimes, or a desire to live more slowly and beautifully, expats from around the world are buying property in Italy at record rates. So where are they going in 2025? Let’s explore the top regions attracting international buyers this year.
🏛️ 1. Tuscany – The Classic Dream Never Dies
Tuscany remains the gold standard for expat buyers, especially those from the US, UK, and Northern Europe. The region’s rolling hills, cypress trees, vineyards, and centuries-old villas are the stuff of fantasy—but also reality.
- Hotspots: Chianti, Florence outskirts, Val d’Orcia
- Why: Culture, food, beauty, international community
- Price note: Premium in hotspots, but bargains still exist inland

🌊 2. Puglia – Southern Charm & Affordable Luxury
This sunny region in Italy’s heel is rising fast. Puglia offers dramatic coastlines, ancient olive groves, and whitewashed villages—plus lower property prices than central or northern Italy.
- Hotspots: Ostuni, Monopoli, Lecce
- Why: Sea views, authentic living, and a slower pace
- Ideal for: Digital nomads, creatives, second-home seekers

🧀 3. Piedmont – Wine, Mountains & Underrated Value
Often overshadowed by Tuscany, Piedmont is now gaining traction with those in the know. Home to Barolo wines, truffle-rich cuisine, and a sophisticated lifestyle, it offers great value and proximity to Milan and the Alps.
- Hotspots: Langhe, Asti, Monferrato
- Why: Food + wine lovers’ paradise, fewer tourists, lower prices
- Bonus: Home of Nutella and the Slow Food movement

🌅 4. Sicily – Island Life & Investment Potential
Sicily is luring expats with its dramatic scenery, ancient cities, and unbeatable cost of living. From beach towns to Baroque cities, it’s a haven for adventurous buyers looking for space and sunshine.
- Hotspots: Ortigia (Syracuse), Noto, Cefalù, Palermo
- Why: Value, climate, and renovation opportunities
- Investor note: Many choose Sicily for short-term rental returns

🏰 5. Umbria – The Quieter, Greener Tuscany
Bordering Tuscany but more tranquil, Umbria is a hidden gem. Its hilltop towns, forests, and slower pace appeal to retirees and those seeking authenticity without the tourist crowds.
- Hotspots: Spello, Todi, Orvieto
- Why: Medieval charm, nature, and affordability
- Best for: Long-term expats, writers, nature lovers

📈 Bonus: What’s Driving These Choices?
Expats in 2025 are making decisions based on a few key factors:
- Tax advantages like Italy’s €200,000 flat tax regime
- Remote work freedom and desire for lifestyle over career
- Cultural appeal, safety, and access to healthcare
- Citizenship prospects, especially through residency or ancestry
🧭 Final Thoughts
Italy’s diversity means there’s no one-size-fits-all destination—but that’s the beauty of it. Whether you want seaside simplicity, vineyard elegance, or city sophistication, there’s a region for you. And now, more than ever, the door is open.
Ready to find your Italian home?
Contact Move To Dolce Vita today for expert advice on buying, relocating, and living beautifully in Italy.